According to a study by Microsoft, the average human being now has an attention span of eight seconds.
Similarly, another study found that the human attention span decreases by a staggering 88 percent every year!
Let that sink in.
From a business’s point of view, this is nothing short of a disaster.
Decreasing attention spans is a huge obstacle for businesses trying to get their name out there and acquire new customers.
Low attention spans means no one has the time and patience to go through your website/blog posts/videos/pitch decks and understand your value proposition.
This is why businesses need to convey value in a short and concise manner before they lose their prospect to another distraction.
While it sounds hard, it really is a matter of some smart decision making.
A great way for companies to introduce their product/service to customers or investors is via a business one-pager.
But before we discuss how to create an amazing looking one-pager, let us first understand what do we mean by a one-pager and why your business needs one immediately.
What is Business One Pager? (Definition)
A business one-pager is a one-page document that demonstrates your business overview or your product/service information on a single page.
A business one-pager is like a one page executive summary or pitch of your company.
It describes what your company is about, what is the business problem you are trying to solve, how you are different from your competitors, and what value you will provide to your customers.
Apart from a brief overview of your product or service, your business one-pager can also include:
- Your target audience
- Team information
- Your business plan/model
- Your value proposition
- Financial information
- Future direction
- Milestones/accomplishments to date
- Money raised
Think of one-pagers like an elevator pitch for your company. They needs to be clear, concise, and purpose-driven.
What’s the Use of a Business One-Pager?
One-pagers are a great marketing asset and can be used in a lot of different ways and use-cases.
Some of these include:
- To advertise locally
- Use them as brochures or flyers
- Use it to pitch to investors
- Product one-pagers are often used by sales and marketing departments to distribute them to leads, clients, and partners.
- One-pagers can be made especially for PR purposes as they help provide journalists everything they need to write about you.
A marketing one-pager expertly displays what your business is about, why you are different, and why should the reader care- all packaged neatly in a single sheet of paper or a web page.
The most important thing to note while creating one-pagers is to make them clear and concise- NO FLUFF ALLOWED!
Such documents are highly visual in nature to emphasize key points and make the document easy to read.
Why Business One-Pager is an Important Document?
According to Marketing Insider Group’s list of 12 content marketing trends concise content is in the 4th position.
A company one-pager, therefore, is a great marketing tool to explain your USP (unique selling point) and entice the prospect to check out your product in detail.
By providing a brief pitch of your business, product, or service, you aim to capture the reader’s attention and pique interest.
The goal should be to get the reader excited about your business.
There are many benefits as to why every business needs a one-pager. Some of these include:
#1. Saves time
One of the primary benefits of creating a company one-pager is its ability to save time for the reader.
This is especially helpful if you are pitching your company to busy investors who are tired of going through one pitch deck after another.
Your customers, partners, clients, lenders, or investors are all busy people with a limited amount of time and attention to spare.
You need to kick off your proposal with a one-pager and get them intrigued enough to learn more about your business.
#2. Identify Loopholes and Provide Clarity
Since you are forced to compress your entire business proposal on a single sheet of paper, you are forced to focus only on the things that matter.
Such an exercise brings clarity of thought and helps identify loopholes in your plan. This, in turn, evolves your own understanding of your business.
#3. Grabs Attention Quickly
Both customers and investors are bombarded with a ton of marketing messages and proposals all day.
Which is why, in order to stand out from the crowd and convey value in the least possible time, one-pagers are the way to go.
How to Write a Business One-pager Effectively: One-Pager Format
Now that we know the importance of creating a one-pager, it’s time to dive into the details and learn how to create a one-pager quickly.
There are two pillars of a great one-pager: Design and Content.
While the marketing one-pager should be inviting and visually appealing, it should also be very succinct.
Remember, the one-pager needs to hook the audience in and not drive them away.
Make sure you remove all fluff from it and write only the things that truly matter.
Here are the key elements every one-pager should have:
#1. Company Overview
Start off by stating your company name and adding your logo. Your audience should instantly know who the message is coming from.
If you are in the early phases of your company and haven’t decided on the name yet, make sure you choose a name that is easy to remember.
After adding your name and logo, it’s time to talk about your business. Describe what your company does and why does it exist in the first place.
However, make sure to keep it as short as possible.
#2. Paint Point/Problem
This is one of the most important parts of your one-pager. Discuss what problem your product or service intends on solving.
Describe in detail the pain points of your customers and why the problem needs to addressed as soon as possible.
The more you make your reader feel the pain of the problem, the better.
Now comes the pivotal section of your marketing one-pager.
This is the section where you need to convince the reader why you are the best entity to solve their problem.
Take your time in this section and create a compelling message that lures in readers.
Explain precisely why you are best suited to solve the above-mentioned problem, in what ways you are better than other solutions out there (if any), and how your customer’s lives will change once they invest in you.
#4. Product/Service Summary
It’s time to introduce your core offering and give an overview of your product/service.
In this section, you need to describe what you are offering, who are your target customers, why the reader needs it, and how you are better than your competitors.
List down the key features your product/service offers and the benefits they will bring to your customer.
If you are creating a one-pager for investors, you can use this section to talk about how far in the development stage is your product, share images of the product in action, explain your roadmap, and more.
#5. Business Model
Explain quickly how you are planning on generating revenue for your business and generate ROI (return on investment) for your investors.
Include key metrics like revenue model, average lifetime value of a customer, average customer acquisition cost, etc.
Next up, you need to introduce your team. The team behind a business is as important (if not more) than the product or service they are trying to sell.
List down your company founders, management, the board of directors, advisors, etc.
Include your past employment data if it’s relevant to your current business as it can help solidify your know-how in the industry.
It’s time to showoff by highlighting your business’s major accomplishments or milestones achieved.
This segment of the one-pager offers a glimpse of your journey to the readers.
It showcases how far you have come and what challenges you overcame to get to where you are right now.
Use this section to show how many users your product has, how much money you have raised so far, how many employees do you have, users, how much revenue you have generated since inception, and more.
These are some of the key elements every company one-pager must-have.
Now that you know the format of a company one-pager, let us see some real-world examples of company one-pagers.
Company One-Pager Examples
Below are some specific examples of company one-pagers to give you some context and inspiration.
Example #1: Joinnus
Joinnus is a platform that connects people with the same interests.
Joinnus’s one-pager entails every key element that an investor would want in a one-pager- problem, opportunity, solution, target market, business model, and more.
Example #2: Bad Boy Stampede
Bad Boy Stampede does a wonderful job to promote its off-road vehicle with this enticing and visually pleasing product one-pager.
Example #3. Seth Godin’s Alt MBA
Marketing genius Seth Godin has an online MBA program called AltMBA.
This one-pager shows his marketing prowess as he handsomely compresses all text into a single sheet, keeping it to the point and high-impact.
Business One-Pager Templates (Free) 2021
There are many websites and tools out there that offer free one-pager templates for everyone.
Here are some of the best free one-pager templates:
Xtension is a communications platform that allows teams to create, manage, and share stunning living documents.
Their one-pager template has been used over 12653 times by people all over the world.
The templates are well designed and beautiful to look at.
Xtensio One Pager Templates: https://xtensio.com/startup-one-pager-template/
Onepagelove.com is a website that curates awesome one-page websites, landing pages, templates, and resources.
It’s a great resource for anyone looking for inspiration on how to create stunning one-page websites.
The website was started by Rob Hope way back in 2008. He still continues to add one-page websites and resources regularly.
The site contains a collection of 77 free one-pager templates. Every template includes a screenshot, live demo, review, and download links.
Also, every template is free to use and is great for testing out different looks for your one-pager before you find the one you are looking for.
OnePageLove.com One Pager Templates: https://onepagelove.com/templates/free-templates
If you work in design, we are sure you have heard of Dribble. If not, you’re missing out!
Dribble is one of the leading design communities in the world where creatives share their ideas and look for inspiration.
If you want some design inspiration for your one-pager, look no further! Dribble is filled with one-pager designs from leading designers around the world.
Dribble One Pager Templates: https://dribbble.com/tags/one-pager
One of the leading social networks in the world, Pinterest is the go-to source for creative ideas.
Whether you are looking for home decor ideas, recipes, fashion tips, or one-pager template designs, Pinterest has it all!
Simply make an account on Pinterest and create collections of different one-pager templates you like. Lastly, download these images to your desktop for offline use.
Pinterest One Pager Templates: https://bit.ly/371iGbV
Nicepage is a web design software that allows developers and designers to create websites and web apps quickly.
With 1000s of templates, Nicepage requires no coding on your part to create websites and apps.
The software offers over 6000+ free one-pager templates in a variety of categories like technology, food, design, business, education, travel, music, sports, nature, real estate, medicine, wedding, and more.
Nicepage One Pager Templates: https://nicepage.com/one-page-template.
Tools to Create a Business One-Pager
There are many software tools out there that can help you create an awesome business or product one-pager quickly.
Here are some of our favorite tools:
Canva is one of the simplest design software out there.
Using Canva you can create designs for almost all your needs- social media, presentations, slideshows, online ads, flyers, infographics, album art, and more.
The tool is highly intuitive and has plenty of free and paid templates to kickstart your design work.
While the free version is good enough for most users, the paid account has over 60,000 free templates, 60 million premium photos, graphics, videos, and other interesting features.
Canva also has mobile apps for both Android and iOS to take your designs with you.
Canva is a good place to start if you want to create aesthetically pleasing one-pagers.
Xtensio is a document editor that allows you to create living documents easily.
Users can create and manage documents like case studies, competitive analysis, digital brochures, employee handbooks, fact sheets, and of course, one-pagers.
Take a look at the amazing one-pager templates Xtensio offers: https://xtensio.com/one-pager/.
Visme is another well-known graphic design software used by over 750,000 marketers, executives, and educators in over 100 countries.
The platform offers millions of free images, fonts, animations, and more to create stunning one-pagers, infographics, charts, reports, and other designs.
With thousands of easy to use templates and access to over 1.5 million stock photos, creating designs was never this easy
#4. Adobe Photoshop
Adobe Photoshop is probably the most powerful and well-known design tool out there.
From photo editing and digital painting to graphic design and animation, photoshop can do it all.
However, the tool has a steep learning curve and requires some training before you can create stunning designs.
If you are looking to create marketing one-pagers and are new to Photoshop, stick to the above mention tools and forget this one.
#5. Microsoft Word
Microsoft Word has been the go-to editor for the masses since it came to the scene way back in 1983.
Almost everyone knows how to use Microsoft Word, making it an easy tool to recommend for creating business one-pagers.
If your business one-pager will consist mostly of text with a few images here and there, Microsoft Word can do a decent job.
#6. Google Docs
Not a fan of Microsoft Word? Try Google Docs.
Google Docs is a free online word processor by Google. Since it works in the cloud, you don’t have to download any software to use it. Simply login via your Gmail id and get started.
Google Docs are collaborative in nature and allows multiple people to simultaneously work on the same document.
Users can highlight and chat inside a document, instantly giving each other feedback and suggestions.
If you need a free online tool to create one-pagers and other documents with your colleagues, Google Docs might be the tool for you.
A business one-pager is a crucial part of your marketing and investment pitch.
Since one-pagers compress everything onto a single page, they are highly effective when pitching your company to investors and customers alike.
While creating your one-pager, keep the following points in mind:
- Keep the one-pager to a single page!
- Make it easy to read with bold text and plenty of white space.
- Make it visually pleasing with images.
- Don’t forget to add a call to action at the end (your email or phone number, office location, your social media links, etc).
So, what are you waiting for? Grab your team around and start creating awesome one-pagers today! Good luck!
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